ROLE
Product Designer
Duration
2 Weeks
🔎 Context
Zlow is a concept app designed to promote circular fashion by allowing users to exchange clothes, learn about sustainable practices, and be part of a growing community. This project was born out of my personal interest in sustainability and fashion, and it served as a hands-on exercise to strengthen my UX and product design skills.
⚠️ Problem
In cities like Barranquilla, Colombia, there’s growing awareness about sustainability, but limited access to digital platforms that facilitate second-hand fashion, education, and community. Existing resale apps focus on transactions, but often lack a meaningful connection to the slow fashion movement or educational content.
🎯 Objective
Promote sustainable consumption through reuse and conscious decision-making.
Provide a platform for discovery and exchange of second-hand clothing.
Enable users to learn about circular fashion practices.
Build a digital community around slow fashion values.
🔄 Design Process
Discovery
Benchmark analysis of apps like Vinted, Depop, and GoTrendier.
Secondary research on Gen Z consumption patterns and motivations behind slow fashion adoption.
Key Takeaways that informed design:
Gen Z values individual expression and aligns personal style with sustainability.
They often engage with brands that foster transparency and ethical practices.
Their digital behavior favors interactive, educational, and community-based platforms.
Convenience is crucial—platforms that make sustainable actions feel seamless are more likely to succeed.
Many users are motivated by impact tracking and visible progress toward sustainability goals.
Users
We defined two primary user segments:
MVP Scope
Account creation and onboarding
Browse & publish clothing items
Make/receive trade or monetary offers
Community hub with tutorials, articles, and events
Profile page with item management and sustainability metrics
App Structure
Key User Flows
Search, buy, trade or make a monetary offer for a product
Navigate and find articles, tutorials and events
Profile settings
Wireframes
🎨 Final Design
Login/Sign up
Marketplace
Community
Notifications
Profile
⏭️ Next Steps
Test the product with actual users interested in circular fashion
Expand offer feature to include bundled trades
Design feature for local tailor partnerships
Validate logistics options and potential reward systems
UX UI Design
BeTo -Social Gatherings Management
Check the project
User Experience
RyanAir’s Search Engine Redesign
Check the project
I’d love to hear from you.
Get in Touch!